I love casual-urban style and I've found a perfect site with exactly this!
I found Jacqueline Rezak , 24 year-old owner of Rad and Refined, Inc.She started rad and refined online and does all of the styling and buying for the store.
The aim of Rad and Refined is to provide the fashion-conscious woman with an easily identifiable and varied selection of clothing and accessories that will add a hint of edge into their wardrobe; effortlessly weaving together forward designs with everyday staples.
24-year-old Jacqueline Nicole Rezak is the President and headbuyer for Rad and Refined, Inc. Constantly weaving between the latest trends, Rezak saw what was missing from the already bustling fashion niche:
The store integrates the casual look of beach living with more formal pieces that would fit into the wardrobe of someone living in the city. There is a variety of well recognized designers as well as unique up-and-coming designers featured on the site as identified by Jacqueline’s creative and forward eye.
Launching November 2011, early-adapter, Los Angeles based customers, will be given the opportunity to make an appointment to try on merchandise, be styled personally, or consult with an expert at Rad and Refined. This unique feature of the company will give the enterprise a more intimate feel.